Week 14: Segmenting and Targeting Market

Week 14: Segmenting and Targeting Market

BARE ESCENTUALS
The San Francisco based natural health and beauty company that develop and sells its own line of cosmetics (i.d. bareMinerals, RareMinerals, and Bare Escentuals brands). The company operates over 300 privately owned boutiques and holds retail contracts with department stores and home television networks. The product: bareMinerals generates most of the company's revenue. The company earned $557 million in revenue and $98 million in net income in 2009.Differentiation and distribution channels are the keys to the company's success. Bare Escentuals produces cosmetics with 100% all natural minerals. In doing so, BARE maintains a brand image that feeds on the mainstream public's desire of having skincare and make up in one product. The company aims to cover all income levels of consumers through displaying different products at different price levels ranging from over a hundred to around twenty dollars.

Week 13:Developing and Managing Products

Week 13:Developing and Managing Products

BARE ESCENTUALS
Bare Escentuals is one of the fastest growing cosmetics companies in the US. They offer rapid career-advancement opportunities. Foster internal promotion. Have remarkable products, a strong reputation, and a loyal and established consumer base. Bare Escentuals is one of the premier national beauty infomercials. Bare Escentuals offers excellent health benefits. Bare Escentuals is an energetic, dynamic, and FUN company.

Week 12: Customer Relationship Management

Week 12: Customer Relationship Management

Week 12: Customer Relationship Management

BARE ESCENTUALS
Customer Relationship Managment (CRM)-is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Bare Escentuals hires very highly educated managers which are able to manage everything and everyone as well as most importantly Customers. It is very important for managers to be able to keep the relationship with there customers. Managers of Bare Escentuals main goal is to bring in more customers to become interested in the line, also there main priority is not to loose any of the customers they alredy have by being able to keeep there customers satisfied.

Week 11: Integrated Marketing Communications

Week 11: Integrated Marketing Communications

BARE ESCENTUALS
Bare Escentuals does a great job with dealling with there integrated marketing communications. One is there sales are doing very weel because they keep rissing everyday, two is the make up is selling more since they keep producing new many different item in which customers can use in different ways because all the make up is made with real earth minerals, and finally the way they attract there customers with the many different promotions and excellent deals they have from season to season.
                                                                                    
    

Product Concepts

Product Concept

Bare Escentuals
Bare Escentuals built on employee loyalty with extensive training on product ingredients, particularly as they differed from mainstream cosmetic brands. Product development involved introducing existing body care products in new fragrances and the addition of a men's line of toiletries under the Mesa for Men label. As more stores began to open through out the years the sales started to increase quickly and rapidly. There were people who started to become interested in the line beacause of the natural and pure minelras that are used to produce the make up and most impostantly the line.

Sales Promotion and Personal Selling

BARE ESCENTUALS
The way Bare Escentuals does there Personal Selling and Sales Promtion is by having different Reps that travel all around the world to the beauty stores. Bare Escentuals gives out sample products to their customers. The reason they give out samples to customers free of charge is due to customer appreciation and also once they hand out samples they eventually not only keep the customers they have but they also get many new customers who become interested in purchasing Bare Escentual products.

Advertising and Public Relations

The way Bare Esscentuals does there Advertising and public relations is mostly thru QVC. Another new way the company came out to advertise and do most of there public relations is by giving out grand price winners with lucky sweepstakes and lucky numbers. In most of the purchases customers purchase there can most likely be a lucky number inside the package and if yourn number matches to the company number then the customer will recieve a lifetime supply of Bare Esscentuals. If anyone is interested in appling or looking to see if they are a winner there is more inforamtion on the following link below:
http://bareescentuals.com/on/demandware.store/Sites-BareEscentuals-Site/default/Promo-Show

Business Marketing

Bare Escentuals Beauty Inc. develops, markets, and sells cosmetics and skin- and body-care products. Its brands include i.d.bareMinerals, RareMinerals, Bare Escentuals and the md formulations brand. Bare Escentuals sells primarily through infomercials, home-shopping television, specialty beauty retailers, company-owned boutiques, spas, and salons, and online. It has operations in the U.S., Western Europe, Asia, and Australia. Founded in 1976 as stb Beauty, the company was renamed in 2006. Bare Escentuals is headquartered in San Francisco. It markets most of it stuf thru QVC and many more.

Bare Escentuals

Consumer Decision Making

The economic environment continues to be challenging for the consumer and our retail partners. In this environment we are focused on managing our business as diligently and prudently as we can, while continuing to build on the strengths of the unique brand (bare esscentuals).  Furthermore, despite increased competitive activity at retail particularly for lower-priced mass-market products, bare esscentuals core foundation business continues to be strong with unit volumes growing faster than dollar sales as we see customers shifting from kits to open stock products.Bare esscentuals believe that they are operating at inventory levels consistent with their partners goals and are reflecting the current economic environment. That said, we continue to work closely with our partners to ensure they have appropriate inventory to maximize sales.

Global Marketing

Bare Esscentuals
The way bare esscentuals does there global marketing is by trying to open up there stores world wide. Bare esscentuals also did there big global marketing by appering on QVC which is a Channel that companies show of there products. After appering on QVC worldwide alot of people were interseted and decided to try this new product on the market since it is all Mineral make up.

Corporate Irresponsibility- H & M and WAL-MART

Why Are H & M, WAL-MART Destroying Unsold CLOTHING Instead of Giving Them to Charity?

On January 6th the New York Times told a story about a cache of trash bags containing unsold H&M clothing that had been mutilated and trashed behind the H&M store on 35th Street.Clearly H&M is not concerned with street scavengers. They are more concerned with their cheap merch flooding discount channels or coming back as "unpaid" returns at their cash registers.Destroying new clothes is a shameful and irresponsible act. It was also fiscally dumb, perhaps the least profitable way of handling unsold inventory. And to make sure that they never would be worn or sold, someone had slashed most of them with box cutters or razors, a familiar sight outside H & M’s back door.H&M could have done the following:

**H&M could have made a appointment with a charity that would have picked up the garments and sorted and sold them as they do for other high-volume donations.

**The savviest option would have been for H&M to make a deal with a textile sorter and recycler the same enterprise that could organize the fiber conversion to cart away the garments but resell them to used clothes importers in Africa and South America. A lot of money could be made by H&M in this scenario for example the clothes would be picked up FOR FREE by the textile recycler (which would also save on labor—all that time cutting holes and packing garbage bags), plus H&M would be PAID about 50 cents per garment by the recycler.

**The garments could have been carted away by a clothing recycler who would then shred the clothes into reusable fiber. (Usually, fiber ends up as car-seat and airplane-seat stuffing.)

Also, A few doors down on 35th Street, hundreds of garments tagged for sale in Wal-Mart hoodies, T-shirts and pants were discovered in trash bags the week before Christmas, apparently dumped by a contractor for Wal-Mart that has space on the block.Each piece of clothing had holes punched through it by a machine.

Week4: Marketing Environment

BARE ESSCENTUALS
"For me to consider a marketing program, I have to be able to relate to the business model as a consumer," says Leslie Blodgett, now in her 11^th year as president and CEO of Bare Escentuals and MD Beauty, the San Francisco-based cosmetics and skincare giant. "I have to think about how captivated and compelled I get by the message. And when we started considering using direct response  a year or two after we started at QVC I thought it was a good idea."Not surprisingly, Blodgett who has captivated and compelled QVC shoppers since her first appearance in 1997  has also wowed DR consumers since the first of the company's three infomercials for its bareMinerals line began airing in 2002. The company was QVC's vendor of the year in 2002. Meanwhile, Bare Escentuals' bareMinerals infomercials have been consistent sales winners. The concept of using infomercials started with the amount of mail the company received from customers. "We get hundreds of letters and E-mails  I even get gifts from customers," Blodgett says with astonishment. "We were able to contact these women, and we asked them if they'd be interested in flying in and talking to a camera about their feelings on the products. They had such a broad range of issues rosacea, acne, other things  but they uniformly said the products worked for them."

But it wasn't just great products and a great working atmosphere that built Bare Escentuals into a beauty products leader. "Having our own retail stores, that was a new experience for me," she says. Blodgett began watching QVC. "In my own head, I became friendly with all the hosts, and really began enjoying watching their sales process," she contends.It was about the same time that the company had just repackaged its make-up brand under the name bareMinerals. Blodgett says the brand, then called Bare Escentuals Make-Up, was incomplete and needed "refurbishing." She adds, "We made it complete everything from eye shadows to lipsticks and renamed and repositioned it."

 

 

Beauty Broadcasts: Bare Escentuals

MY WARDROBE

My Wardrope i wore today is made in the following countries:

My Victoria Secret undergarments are made in China and India.

My Juicy Couture track suit is made in USA.

My Coach sneakers are made in China.

My Express socks are made in Philippines.

My Aeropostal tank top is made in Cambodge.

My H & M scarfe is made in Sweden.

Week3: Marketing Environment

BARE ESSCENTUALS
"For me to consider a marketing program, I have to be able to relate to the business model as a consumer," says Leslie Blodgett, now in her 11^th year as president and CEO of Bare Escentuals and MD Beauty, the San Francisco-based cosmetics and skincare giant. "I have to think about how captivated and compelled I get by the message. And when we started considering using direct response  a year or two after we started at QVC I thought it was a good idea."Not surprisingly, Blodgett who has captivated and compelled QVC shoppers since her first appearance in 1997  has also wowed DR consumers since the first of the company's three infomercials for its bareMinerals line began airing in 2002. The company was QVC's vendor of the year in 2002. Meanwhile, Bare Escentuals' bareMinerals infomercials have been consistent sales winners. The concept of using infomercials started with the amount of mail the company received from customers. "We get hundreds of letters and E-mails  I even get gifts from customers," Blodgett says with astonishment. "We were able to contact these women, and we asked them if they'd be interested in flying in and talking to a camera about their feelings on the products. They had such a broad range of issues rosacea, acne, other things  but they uniformly said the products worked for them."

But it wasn't just great products and a great working atmosphere that built Bare Escentuals into a beauty products leader. "Having our own retail stores, that was a new experience for me," she says. Blodgett began watching QVC. "In my own head, I became friendly with all the hosts, and really began enjoying watching their sales process," she contends.It was about the same time that the company had just repackaged its make-up brand under the name bareMinerals. Blodgett says the brand, then called Bare Escentuals Make-Up, was incomplete and needed "refurbishing." She adds, "We made it complete everything from eye shadows to lipsticks and renamed and repositioned it."

Week2: Strategic Planning & Ethics & Social Responsibility

BARE ESCENTUALS
When it comes to keeping its customers looking naturally pretty, Bare Escentuals has a mineral interest. The company, which rolled out its bareMinerals makeup brand in 1976 along with its first retail shop, develops, markets, and sells natural cosmetics, skin care, and body care items. Brand names include bareMinerals, Buxom, md formulations, RareMinerals, and its namesake line. Bare Escentuals sells its products in the US through about 120 company-owned shops, 870 beauty product retailers, and 1,470 spas and salons. It also boasts distributors in Canada, Japan, and the UK and other European countries.The momentum of growth at Bare Escentuals occurred as the company entered new retail markets and faced new competition in mineral-based cosmetics. The company increased its retail expansion with new locations in major cities during 2004. Bare Escentuals initiated its first store openings in New York, beginning with a Manhattan location on Third Avenue in the spring. Despite the intense competition there, Bare Escentuals had a ready base of support from women in the New York City area through the company's successful infomercials, QVC broadcasts, and online and mail-order sales.

Week1: History & Mission Statement

BARE ESCENTUALS
In 1976 Founder Diane Richardson opens first store in Los Gatos, near San Francisco California. It was a small store, selling earth mother-type beauty products, but among them was an all-natural powder, sold by weight, that helped to heal and conceal skin concerns such as rosacea, scars and sensitive skin.

In 1994, Leslie Blodgett took over the company and recognized the potential in this powder specifically. Realizing the strangeness of the product, she knew it would be a struggle to market, so she targeted women with severe skin problems who would have struggled with other cream and liquid foundations on the market.
In 1997 she began selling the reformulated powder (now known as bare Minerals) in infomercials and on shopping channels and the business began to really take off. Now it is one of Nordstrom's and Sephora's best-selling brands, and has added lip gloss, lipstick, eyeshadows, and a skin care products to its line. Blodgett is still easy to find on television, selling her revolutionary mineral foundation.