Sunday, September 12, 2010

Week1: History & Mission Statement

BARE ESCENTUALS
In 1976 Founder Diane Richardson opens first store in Los Gatos, near San Francisco California. It was a small store, selling earth mother-type beauty products, but among them was an all-natural powder, sold by weight, that helped to heal and conceal skin concerns such as rosacea, scars and sensitive skin.

In 1994, Leslie Blodgett took over the company and recognized the potential in this powder specifically. Realizing the strangeness of the product, she knew it would be a struggle to market, so she targeted women with severe skin problems who would have struggled with other cream and liquid foundations on the market.
In 1997 she began selling the reformulated powder (now known as bare Minerals) in infomercials and on shopping channels and the business began to really take off. Now it is one of Nordstrom's and Sephora's best-selling brands, and has added lip gloss, lipstick, eyeshadows, and a skin care products to its line. Blodgett is still easy to find on television, selling her revolutionary mineral foundation.

1 comment:

  1. I was there Diane was amazing and so full of energy and positive thinking!

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