Bare Escentuals
Bare Escentuals built on employee loyalty with extensive training on product ingredients, particularly as they differed from mainstream cosmetic brands. Product development involved introducing existing body care products in new fragrances and the addition of a men's line of toiletries under the Mesa for Men label. As more stores began to open through out the years the sales started to increase quickly and rapidly. There were people who started to become interested in the line beacause of the natural and pure minelras that are used to produce the make up and most impostantly the line.
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