Week 12: Customer Relationship Management

BARE ESCENTUALS
Customer Relationship Managment (CRM)-is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Bare Escentuals hires very highly educated managers which are able to manage everything and everyone as well as most importantly Customers. It is very important for managers to be able to keep the relationship with there customers. Managers of Bare Escentuals main goal is to bring in more customers to become interested in the line, also there main priority is not to loose any of the customers they alredy have by being able to keeep there customers satisfied.