Sunday, November 21, 2010
Week 12: Customer Relationship Management
BARE ESCENTUALS
Customer Relationship Managment (CRM)-is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Bare Escentuals hires very highly educated managers which are able to manage everything and everyone as well as most importantly Customers. It is very important for managers to be able to keep the relationship with there customers. Managers of Bare Escentuals main goal is to bring in more customers to become interested in the line, also there main priority is not to loose any of the customers they alredy have by being able to keeep there customers satisfied.
Customer Relationship Managment (CRM)-is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Bare Escentuals hires very highly educated managers which are able to manage everything and everyone as well as most importantly Customers. It is very important for managers to be able to keep the relationship with there customers. Managers of Bare Escentuals main goal is to bring in more customers to become interested in the line, also there main priority is not to loose any of the customers they alredy have by being able to keeep there customers satisfied.
Sunday, November 14, 2010
Week 11: Integrated Marketing Communications
BARE ESCENTUALS
Bare Escentuals does a great job with dealling with there integrated marketing communications. One is there sales are doing very weel because they keep rissing everyday, two is the make up is selling more since they keep producing new many different item in which customers can use in different ways because all the make up is made with real earth minerals, and finally the way they attract there customers with the many different promotions and excellent deals they have from season to season.
Bare Escentuals does a great job with dealling with there integrated marketing communications. One is there sales are doing very weel because they keep rissing everyday, two is the make up is selling more since they keep producing new many different item in which customers can use in different ways because all the make up is made with real earth minerals, and finally the way they attract there customers with the many different promotions and excellent deals they have from season to season.
Sunday, November 7, 2010
Product Concept
Bare Escentuals
Bare Escentuals built on employee loyalty with extensive training on product ingredients, particularly as they differed from mainstream cosmetic brands. Product development involved introducing existing body care products in new fragrances and the addition of a men's line of toiletries under the Mesa for Men label. As more stores began to open through out the years the sales started to increase quickly and rapidly. There were people who started to become interested in the line beacause of the natural and pure minelras that are used to produce the make up and most impostantly the line.
Bare Escentuals built on employee loyalty with extensive training on product ingredients, particularly as they differed from mainstream cosmetic brands. Product development involved introducing existing body care products in new fragrances and the addition of a men's line of toiletries under the Mesa for Men label. As more stores began to open through out the years the sales started to increase quickly and rapidly. There were people who started to become interested in the line beacause of the natural and pure minelras that are used to produce the make up and most impostantly the line.
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