Sales Promotion and Personal Selling

BARE ESCENTUALS
The way Bare Escentuals does there Personal Selling and Sales Promtion is by having different Reps that travel all around the world to the beauty stores. Bare Escentuals gives out sample products to their customers. The reason they give out samples to customers free of charge is due to customer appreciation and also once they hand out samples they eventually not only keep the customers they have but they also get many new customers who become interested in purchasing Bare Escentual products.

Advertising and Public Relations

The way Bare Esscentuals does there Advertising and public relations is mostly thru QVC. Another new way the company came out to advertise and do most of there public relations is by giving out grand price winners with lucky sweepstakes and lucky numbers. In most of the purchases customers purchase there can most likely be a lucky number inside the package and if yourn number matches to the company number then the customer will recieve a lifetime supply of Bare Esscentuals. If anyone is interested in appling or looking to see if they are a winner there is more inforamtion on the following link below:
http://bareescentuals.com/on/demandware.store/Sites-BareEscentuals-Site/default/Promo-Show

Business Marketing

Bare Escentuals Beauty Inc. develops, markets, and sells cosmetics and skin- and body-care products. Its brands include i.d.bareMinerals, RareMinerals, Bare Escentuals and the md formulations brand. Bare Escentuals sells primarily through infomercials, home-shopping television, specialty beauty retailers, company-owned boutiques, spas, and salons, and online. It has operations in the U.S., Western Europe, Asia, and Australia. Founded in 1976 as stb Beauty, the company was renamed in 2006. Bare Escentuals is headquartered in San Francisco. It markets most of it stuf thru QVC and many more.

Bare Escentuals

Consumer Decision Making

The economic environment continues to be challenging for the consumer and our retail partners. In this environment we are focused on managing our business as diligently and prudently as we can, while continuing to build on the strengths of the unique brand (bare esscentuals).  Furthermore, despite increased competitive activity at retail particularly for lower-priced mass-market products, bare esscentuals core foundation business continues to be strong with unit volumes growing faster than dollar sales as we see customers shifting from kits to open stock products.Bare esscentuals believe that they are operating at inventory levels consistent with their partners goals and are reflecting the current economic environment. That said, we continue to work closely with our partners to ensure they have appropriate inventory to maximize sales.

Global Marketing

Bare Esscentuals
The way bare esscentuals does there global marketing is by trying to open up there stores world wide. Bare esscentuals also did there big global marketing by appering on QVC which is a Channel that companies show of there products. After appering on QVC worldwide alot of people were interseted and decided to try this new product on the market since it is all Mineral make up.