Sunday, December 12, 2010
Week 14: Segmenting and Targeting Market
BARE ESCENTUALS
The San Francisco based natural health and beauty company that develop and sells its own line of cosmetics (i.d. bareMinerals, RareMinerals, and Bare Escentuals brands). The company operates over 300 privately owned boutiques and holds retail contracts with department stores and home television networks. The product: bareMinerals generates most of the company's revenue. The company earned $557 million in revenue and $98 million in net income in 2009.Differentiation and distribution channels are the keys to the company's success. Bare Escentuals produces cosmetics with 100% all natural minerals. In doing so, BARE maintains a brand image that feeds on the mainstream public's desire of having skincare and make up in one product. The company aims to cover all income levels of consumers through displaying different products at different price levels ranging from over a hundred to around twenty dollars.
The San Francisco based natural health and beauty company that develop and sells its own line of cosmetics (i.d. bareMinerals, RareMinerals, and Bare Escentuals brands). The company operates over 300 privately owned boutiques and holds retail contracts with department stores and home television networks. The product: bareMinerals generates most of the company's revenue. The company earned $557 million in revenue and $98 million in net income in 2009.Differentiation and distribution channels are the keys to the company's success. Bare Escentuals produces cosmetics with 100% all natural minerals. In doing so, BARE maintains a brand image that feeds on the mainstream public's desire of having skincare and make up in one product. The company aims to cover all income levels of consumers through displaying different products at different price levels ranging from over a hundred to around twenty dollars.
Week 13:Developing and Managing Products
BARE ESCENTUALS
Bare Escentuals is one of the fastest growing cosmetics companies in the US. They offer rapid career-advancement opportunities. Foster internal promotion. Have remarkable products, a strong reputation, and a loyal and established consumer base. Bare Escentuals is one of the premier national beauty infomercials. Bare Escentuals offers excellent health benefits. Bare Escentuals is an energetic, dynamic, and FUN company.
Bare Escentuals is one of the fastest growing cosmetics companies in the US. They offer rapid career-advancement opportunities. Foster internal promotion. Have remarkable products, a strong reputation, and a loyal and established consumer base. Bare Escentuals is one of the premier national beauty infomercials. Bare Escentuals offers excellent health benefits. Bare Escentuals is an energetic, dynamic, and FUN company.
Sunday, November 21, 2010
Week 12: Customer Relationship Management
BARE ESCENTUALS
Customer Relationship Managment (CRM)-is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Bare Escentuals hires very highly educated managers which are able to manage everything and everyone as well as most importantly Customers. It is very important for managers to be able to keep the relationship with there customers. Managers of Bare Escentuals main goal is to bring in more customers to become interested in the line, also there main priority is not to loose any of the customers they alredy have by being able to keeep there customers satisfied.
Customer Relationship Managment (CRM)-is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Bare Escentuals hires very highly educated managers which are able to manage everything and everyone as well as most importantly Customers. It is very important for managers to be able to keep the relationship with there customers. Managers of Bare Escentuals main goal is to bring in more customers to become interested in the line, also there main priority is not to loose any of the customers they alredy have by being able to keeep there customers satisfied.
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