Sunday, December 12, 2010
Week 14: Segmenting and Targeting Market
BARE ESCENTUALS
The San Francisco based natural health and beauty company that develop and sells its own line of cosmetics (i.d. bareMinerals, RareMinerals, and Bare Escentuals brands). The company operates over 300 privately owned boutiques and holds retail contracts with department stores and home television networks. The product: bareMinerals generates most of the company's revenue. The company earned $557 million in revenue and $98 million in net income in 2009.Differentiation and distribution channels are the keys to the company's success. Bare Escentuals produces cosmetics with 100% all natural minerals. In doing so, BARE maintains a brand image that feeds on the mainstream public's desire of having skincare and make up in one product. The company aims to cover all income levels of consumers through displaying different products at different price levels ranging from over a hundred to around twenty dollars.
The San Francisco based natural health and beauty company that develop and sells its own line of cosmetics (i.d. bareMinerals, RareMinerals, and Bare Escentuals brands). The company operates over 300 privately owned boutiques and holds retail contracts with department stores and home television networks. The product: bareMinerals generates most of the company's revenue. The company earned $557 million in revenue and $98 million in net income in 2009.Differentiation and distribution channels are the keys to the company's success. Bare Escentuals produces cosmetics with 100% all natural minerals. In doing so, BARE maintains a brand image that feeds on the mainstream public's desire of having skincare and make up in one product. The company aims to cover all income levels of consumers through displaying different products at different price levels ranging from over a hundred to around twenty dollars.
Week 13:Developing and Managing Products
BARE ESCENTUALS
Bare Escentuals is one of the fastest growing cosmetics companies in the US. They offer rapid career-advancement opportunities. Foster internal promotion. Have remarkable products, a strong reputation, and a loyal and established consumer base. Bare Escentuals is one of the premier national beauty infomercials. Bare Escentuals offers excellent health benefits. Bare Escentuals is an energetic, dynamic, and FUN company.
Bare Escentuals is one of the fastest growing cosmetics companies in the US. They offer rapid career-advancement opportunities. Foster internal promotion. Have remarkable products, a strong reputation, and a loyal and established consumer base. Bare Escentuals is one of the premier national beauty infomercials. Bare Escentuals offers excellent health benefits. Bare Escentuals is an energetic, dynamic, and FUN company.
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